Gender violence, wether physical, sexual, psychological or else, often remains hidden behind appearances. This awareness campaign aims to help women undisclose the truth and seek help.
Unveiling Gender Abuse
Gender violence, wether physical, sexual, psychological or else, often remains hidden behind appearances. This awareness campaign aims to help women undisclose the truth and seek help.
Unveiling Gender Abuse
Gender violence, wether physical, sexual, psychological or else, often remains hidden behind appearances. This awareness campaign aims to help women undisclose the truth and seek help.
concept
We chose to represent some seemingly normal couples: they could be long-term lovers, newly-met lovebirds, friends or even just acquaintance. They are depicted in professional-like portraits, where faces and bodies are partially covered by our awareness message box. Domestic violence is, in fact, often well hidden under the most unsuspected appearances, remaining invisible to the rest of the world.
We launch the message that there is a chance to unveil abuse, by calling the hotline and reaching for help.
Published Work, 2022
Art Direction, Advertising
concept
cREDITS
concept
cREDITS
We chose to represent some seemingly normal couples: they could be long-term lovers, newly-met lovebirds, friends or even just acquaintance. They are depicted in professional-like portraits, where faces and bodies are partially covered by our awareness message box. Domestic violence is, in fact, often well hidden under the most unsuspected appearances, remaining invisible to the rest of the world.
We launch the message that there is a chance to unveil abuse, by calling the hotline and reaching for help.
Agency
SuperHumans
Executive Creative Director
Luca Albanese Francesco Taddeucci
Copywriter
Antonella Spinella
Account
Filomena Pontieri
Photo Retoucher
Fabio Timpanaro
We chose to represent some seemingly normal couples: they could be long-term lovers, newly-met lovebirds, friends or even just acquaintance. They are depicted in professional-like portraits, where faces and bodies are partially covered by our awareness message box. Domestic violence is, in fact, often well hidden under the most unsuspected appearances, remaining invisible to the rest of the world.
We launch the message that there is a chance to unveil abuse, by calling the hotline and reaching for help.
Agency
SuperHumans
Executive Creative Director
Luca Albanese Francesco Taddeucci
Copywriter
Antonella Spinella
Account
Filomena Pontieri
Photo Retoucher
Fabio Timpanaro
Published Work, 2022
Art Direction, Advertising
Published Work, 2022
Art Direction, Advertising
Brochure
With a printed and digital brochure, Regione Lazio wanted to demonstrate on paper its commitment in building a monitoring system of this phenomenon and declare all of the public interventions made to contrast gender-based abuse.
Brochure
With a printed and digital brochure, Regione Lazio wanted to demonstrate on paper its commitment in building a monitoring system of this phenomenon and declare all of the public interventions made to contrast gender-based abuse.
Brochure
With a printed and digital brochure, Regione Lazio wanted to demonstrate on paper its commitment in building a monitoring system of this phenomenon and declare all of the public interventions made to contrast gender-based abuse.
Social Media
We created a social media format were we kept on using the pink box's graphic expedient to shed a light of awareness on less-known kinds of abuse. The violent gesture is hidden to be then unveiled and made clear.
We also published an instagram filter for women: they could shoot selfies or short form videos with their face covered by the call-to-action box. The box gave a sense of protection and censorship, so - if they felt comfortable - they could share a personal story of abuse, or simply show their solidarity to the cause by sharing the message.
Social Media
We created a social media format were we kept on using the pink box's graphic expedient to shed a light of awareness on less-known kinds of abuse. The violent gesture is hidden to be then unveiled and made clear.
We also published an instagram filter for women: they could shoot selfies or short form videos with their face covered by the call-to-action box. The box gave a sense of protection and censorship, so - if they felt comfortable - they could share a personal story of abuse, or simply show their solidarity to the cause by sharing the message.
Social Media
We created a social media format were we kept on using the pink box's graphic expedient to shed a light of awareness on less-known kinds of abuse. The violent gesture is hidden to be then unveiled and made clear.
We also published an instagram filter for women: they could shoot selfies or short form videos with their face covered by the call-to-action box. The box gave a sense of protection and censorship, so - if they felt comfortable - they could share a personal story of abuse, or simply show their solidarity to the cause by sharing the message.
CREDITS
Agency
SuperHumans
Executive Creative Director
Luca Albanese Francesco Taddeucci
