She's Mercedes
for AIRC
Non-profit initiative by Mercedes Italy and AIRC to help breast cancer Research progress its way. A project thought by women for women.
She's Mercedes
for AIRC
Non-profit initiative by Mercedes Italy and AIRC to help breast cancer Research progress its way. A project thought by women for women.
She's Mercedes
for AIRC
Non-profit initiative by Mercedes Italy and AIRC to help breast cancer Research progress its way. A project thought by women for women.
concept
Breast cancer still affects thousands of women and although life expectancy has reached 87% after the 5th year of diagnosis, research still has a long way to go. This is why we proposed Mercedes a partnership with AIRC, The Italian Association for Cancer Research. From 25th to 30th of October, with the Campaign #LaRicercaFaStrada (literally “Research leads the way”), €1 was donated to AIRC for each kilometer traveled during the test-drives. We brought the initiative on TV with a commercial and published our content online and on social networks, collecting countless subscriptions on our ad-hoc landing page. The pink road has brought everyone together and contributed to scientific progress and supported women and their success stories.
Published Work, 2021
Art Direction, Advertising, Social
concept
Breast cancer still affects thousands of women and although life expectancy has reached 87% after the 5th year of diagnosis, research still has a long way to go. This is why we proposed Mercedes a partnership with AIRC, The Italian Association for Cancer Research. From 25th to 30th of October, with the Campaign #LaRicercaFaStrada (literally “Research leads the way”), €1 was donated to AIRC for each kilometer traveled during the test-drives. We brought the initiative on TV with a commercial and published our content online and on social networks, collecting countless subscriptions on our ad-hoc landing page. The pink road has brought everyone together and contributed to scientific progress and supported women and their success stories.
cREDITS
Agency
SuperHumans
Creative Director
Pierluigi Riccio
Alice Scornajenghi
Copywriter
Chiara Modenese
Art Director
Isabella Perino
Account Director
Donato della Guardia
Christian Annoscia
concept
Breast cancer still affects thousands of women and although life expectancy has reached 87% after the 5th year of diagnosis, research still has a long way to go. This is why we proposed Mercedes a partnership with AIRC, The Italian Association for Cancer Research. From 25th to 30th of October, with the Campaign #LaRicercaFaStrada (literally “Research leads the way”), €1 was donated to AIRC for each kilometer traveled during the test-drives. We brought the initiative on TV with a commercial and published our content online and on social networks, collecting countless subscriptions on our ad-hoc landing page. The pink road has brought everyone together and contributed to scientific progress and supported women and their success stories.
CREDITS
Agency
SuperHumans
Creative Director
Pierluigi Riccio
Alice Scornajenghi
Copywriter
Chiara Modenese
Art Director
Isabella Perino
Account Director
Donato della Guardia
Christian Annoscia
Published Work, 2021
Art Direction, Advertising, Social
Published Work, 2021
Art Direction, Advertising, Social
Video Hero
Video Hero
Video Hero
Case study
A video-case to present and summarize the initiative and its results.
Case Study
A video-case to present and summarize the initiative and its results.
Case study
A video-case to present and summarize the initiative and its results.
The event
From 25th to 30th of October people from all over Italy joined the initiative by participating in test-drives and donating 1€ for each kilometer travelled. For the occasion we provided each Mercedes-Benz dealer with pink merchandise and POS equipment (flags, stickers, totems, etc.)
The event
From 25th to 30th of October people from all over Italy joined the initiative by participating in test-drives and donating 1€ for each kilometer travelled. For the occasion we provided each Mercedes-Benz dealer with pink merchandise and POS equipment (flags, stickers, totems, etc.)
The event
From 25th to 30th of October people from all over Italy joined the initiative by participating in test-drives and donating 1€ for each kilometer travelled. For the occasion we provided each Mercedes-Benz dealer with pink merchandise and POS equipment (flags, stickers, totems, etc.)
CREDITS
Agency
SuperHumans
Creative Director
Pierluigi Riccio
Alice Scornajenghi
Copywriter
Chiara Modenese
Art Director
Isabella Perino
Account Director
Donato della Guardia
Christian Annoscia
Date:
28 Dicembre 2021